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Trump wants to rebrand artificial intelligence. It was almost called these 3 names

<figure><img src="https://i.insider.com/6ab2a79eeb722541126792bb?format=jpeg" height="2901" width="4363" alt="President Donald Trump is pictured."><figcaption>President Donald Trump said the term &quot;artificial intelligence&quot; made it sound &quot;fake.&quot;<p class="copyright">Anna Moneymaker/Getty Images</p></figcaption></figure><ul class="summary-list"><li>President Donald Trump announced plans to rebrand artificial intelligence.</li><li>He proposed calling it "superintelligence," so it wouldn't sound "fake."</li><li>Artificial intelligence was originally associated with terms such as "automata studies" and "complex information processing."</li></ul><p>For President <a target="" class="" href="https://www.businessinsider.com/trump-ai-justice-department-regulations-2026-9">Donald Trump</a>, the name "AI" is DOA.</p><p>Trump said that the United States would change the name of artificial intelligence at the <a target="" class="" href="https://www.businessinsider.com/bts-united-nations-general-assembly-love-yourself-video-2020-9">United Nations General Assembly</a> on Tuesday. It will now be called "superintelligence," Trump said.</p><p>"The use of the word 'artificial' makes intelligence fake," Trump said. "It is not fake. It's actually amazing."</p><p>The name "artificial intelligence" isn't a legally designated term that can be changed by the president. Rather, it's a commonly agreed-upon term that companies and consumers alike use to describe the product.</p><p>The term dates back to a 1955 proposal for a conference at Dartmouth College. Mathematicians and scientists met the following year to discuss how to make machines intelligent.</p><p>Back then, there wasn't one streamlined term for the field. Many associated the study with "cybernetics," which considers communication in machines. A 1951 Paris conference convened several cyberneticists.</p><p>Others used terms like "automata studies," which focused on self-operating machines. Claude Shannon, the so-called "father of information theory" and one of the 1956 conference's organizers, used this term.</p><p>And then there was "complex information processing." Computer science titan <a target="" class="" href="https://www.businessinsider.com/k-shaped-economy-impacts-summer-travel-plans-for-many-2026-6">Herbert Simon</a> described his work with this phrase.</p><p>When proposing the conference, computer scientist John McCarthy coined the term "artificial intelligence." The proposal was co-authored by Shannon, Marvin Minsky, and Nathaniel Rochester.</p><p>Many have played around with the language since then. Apple named its own product <a target="" class="" href="https://www.businessinsider.com/apple-intelligence-ai-training-privacy-synthetic-data-2025-4">Apple Intelligence</a>. Superintelligence as a name isn't new, either; it has ricocheted <a target="" class="" href="https://www.businessinsider.com/ai-kill-switch-rogue-superintelligent-tech-leaders-2026-9">around Silicon Valley</a> for years.</p><p>Still, AI has had a lasting footprint. It's in one of the leading companies' names: OpenAI.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/trump-rename-ai-almost-had-3-names-2026-9">Business Insider</a></div>