Powered by Wave Datas + AI

The tech world is selling you an AI apocalypse or an AI assistant. Just don’t forget it’s selling you something.

<figure><img src="https://i.insider.com/6ab2ea8beb7225411267964d?format=jpeg" height="1500" width="2000" alt="Smiling yellow emoji character appears behind an open gray laptop on a plain light background."><figcaption><p class="copyright">Getty Images; Rebecca Zisser/BI</p></figcaption></figure><ul class="summary-list"><li>Half the tech world can't stop ringing the alarm on the risk AI poses.</li><li>The other half can't stop talking about giving AI agents the keys to their personal lives.</li><li>They sound like they're on opposite ends of the spectrum, but both sides share a common thread.</li></ul><p>AI might kill me, but first it's going to get me a hell of a deal <a target="_blank" href="https://www.businessinsider.com/meta-muse-alexandr-wang-save-money-ai-agent-challenge-2026-9">on a new insurance policy</a>.</p><p>That's been the vibe in the tech world over the past few weeks. Two <em>very </em>different opinions about the future of AI.</p><p>In one corner are the doomers. Earlier this month, an Anthropic researcher's resignation and stark warning — that AI labs are "<a target="_blank" href="https://www.businessinsider.com/anthropic-researcher-quits-over-ai-safety-concerns-2026-9">gambling with our lives</a>" — kicked off a news cycle about whether AI could lead to <a target="_blank" href="https://www.businessinsider.com/how-ai-could-kill-humanity-chatbot-responses-2026-9">the end of humanity</a>. Anthropic's Dario Amodei, OpenAI's Sam Altman, and xAI's Elon Musk eventually agreed that <a target="_blank" href="https://www.businessinsider.com/dario-amodei-slow-ai-safety-essay-openai-hugging-face-hack-2026-9">coordinating a slowdown</a> of AI development would be in everyone's best interest.</p><p>But just as we all were pricing out our <a target="_blank" href="https://www.businessinsider.com/ceo-doomsday-prepper-bunkers-shelters-guns-zuckerberg-altman-2025-7">AI bunkers</a>, along came the AI boomers. People can't stop praising the personal AI assistants they're using, most notably <a target="_blank" href="https://www.businessinsider.com/noah-shinn-instinct-ai-competes-meta-muse-2026-9">Instinct</a> and <a target="_blank" href="https://www.businessinsider.com/meta-muse-review-access-to-emails-credit-cards-health-data-2026-9">Meta's Muse</a>.</p><p>Suddenly, AI wasn't so concerning if it could get you a good deal on a Halloween costume.</p><p>Seeing two theories — AI will destroy us; AI will empower us — arise in quick succession seems odd. But it's important to understand that the messages are coming from different camps with different motivations.</p><h2 id="c006981e-5d82-4cea-967d-a735b762c555" data-toc-id="c006981e-5d82-4cea-967d-a735b762c555"><strong>Conveniently cautious</strong></h2><p>It's easy to view the AI industry as a single, uniform blob, but the reality is that there are a lot of separate pieces with competing agendas.</p><p>Some of the biggest voices warning about AI's end-of-the-world risks are also the people building cutting-edge models. <a target="_blank" href="https://www.businessinsider.com/ai-leaders-safety-response-perfect-timing-for-critics-2026-9">As I've talked about before</a>, the timing of their calls for a slowdown is too convenient to ignore.</p><p>Anthropic and OpenAI, both prominent voices in the cautionary camp, are startups looking to make a big splash in the public markets.</p><p>For top AI companies, coordinating a slowdown offers clear advantages: a chance to shape regulation in their favor and a ready-made excuse if their models fall short of the hype.</p><p>Asking for an agreed-upon pace in the middle of a race helps those in the front way more than those in the back looking to catch up.</p><h2 id="b06fe13a-f983-444c-8c4e-aaf6f1e32e0c" data-toc-id="b06fe13a-f983-444c-8c4e-aaf6f1e32e0c"><strong>Opportunistically optimistic</strong></h2><p>Those pushing AI into our personal lives aren't without their own motivations.</p><p>Chief among them is Meta's Mark Zuckerberg. Weeks before the AI doom-and-gloom chatter ramped up, Zuck was singing AI's praises. In a 6,500-word blog post last month, he painted a rosy picture of <a target="_blank" href="https://www.businessinsider.com/mark-zuckerberg-vision-ai-future-takeaways-meta-personal-agents-2026-8">what an AI-powered future could look like</a>, entitled "The Future is for Everyone."</p><p>At the time, the AI industry was dealing with a PR crisis stemming from a <a target="_blank" href="https://www.businessinsider.com/meta-ai-data-center-one-billion-dollar-fund-backlash-2026-8">general revolt over data centers</a>. Now, it looks like Zuckerberg was also priming us for his new app. The future is indeed for everyone … as long as it's powered by Muse.</p><p>Muse also represents Zuckerberg's yearslong pursuit of building a platform that sits between consumers and the businesses trying to reach them, <a target="_blank" href="https://www.businessinsider.com/meta-muse-mark-zuckerberg-platform-opportunity-developers-2026-9">writes my colleague Alistair Barr</a>. That's valuable territory. And if you're early, you can dictate your own terms.</p><p>So while others look to ease up on the gas, it's no wonder Zuckerberg is willing to floor it. He's had a rocky road pitching Meta's <a target="_blank" href="https://www.businessinsider.com/meta-q2-2026-earnings-free-cash-flow-plunges-ai-investment-2026-7">expensive bets to investors</a>. Why not press the advantage when he sees one?</p><h2 id="b7e3b885-4e5f-4b64-b243-fa57da785b45" data-toc-id="b7e3b885-4e5f-4b64-b243-fa57da785b45"><strong>Truth on both sides</strong></h2><p>The commercial interests of AI doomers and the AI boomers don't make their arguments irrelevant.</p><p>The tech poses significant risks when left unchecked, yet offers incredible potential benefits to us all.</p><p>The trick will be weighing the risks on both sides and, more importantly, understanding what's motivating them.</p><p>Maybe there's an AI for that?</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/ai-apocalypse-agents-share-something-in-common-meta-muse-anthropic-2026-9">Business Insider</a></div>